Multitasking and automation win when it comes to community management. I recently got back into the Twitter chat swing and while on one of my favorites this week (#likeablechat), the topic of social automation came up. I immediately recommended IFITT for anyone looking to connect and simplify their online life and connect it with their mobile devices for ultimate productivity.
IFITTT is a service that lets you control the web with a simple formula:
If This, Then That.
It works on “triggers” that you set up, so if one of your triggers happens, you can create an automatic action for that trigger to execute.
For example, “If I post a photo to Instagram, then post that picture to Twitter” will take the photo you uploaded to Instagram and post it as a native picture to Twitter so that it shows up in the timeline (rather than that icky Instagram link)…
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