I Can’t Open It: Progresso SoupMarch 15, 2006
Progresso Soup has new packaging to allow you to heat up your soup in the microwave.
The only problem is that you can’t open it.
Progresso Soup provides a downloadable PDF document explaining a three step process to help you get the lid off.
I tried it. It doesn’t help.
There are a few problems here.
One, if you’ve got to create a three step diagram on how to open a can of soup, you’ve got a design problem. Go back and change the lid. Take a look at the lid on a Pringles can. Thos come off pretty easily.
Two, If you are going to put a diagram on the web, try using a .gif or .jpg. Why make me download a PDF?